As an emerging jewelry designer, not quite ready for craft fairs or farmer’s markets, I decided home jewelry parties would be the easiest way to introduce my jewelry line composed of vintage findings and Nina Designs jewelry supplies. To help spread the cost and risk involved, I decided to partner with a friend who’s also a budding jewelry designer eager to introduce her work. We immediately faced two challenges. The first was to find a willing host for our home jewelry party. The second was how to easily display our jewelry in an appealing and professional way without breaking the bank.
Hosting the Party: We decided a party just before the holidays would be the perfect time. That way our host throws a cool holiday party with a unique twist! As a further incentive, we decided to offer the host 10% of our jewelry sales towards any jewelry of her choice. And, most importantly, she must be a hip fashion-conscious woman with lots of friends in San Francisco – an urban social butterfly. After some search, it was easier than we thought to find a host for our first party. We sent out free online e-vites to all of our friends. Just to make sure we had a crowd, friends and family committed to bringing at least one friend to the show.
(Click here to read about Yolanda’s Display Ideas)
Jewelry Displays: My main market is women in their 20s to 40s who love fine jewelry with an edge. She’s geared towards “up-cycled” fashions and is not afraid to invest in beautiful yet unique vintage jewelry with a story. In order to personify this woman through our display, we decided to emulate a hip vintage boutique! We found old cabinetry and window shutters, perfectly worn china, and beautiful antique picture frames at local junk shops. This not only minimized cost but was sure to produce the shabby up-cycled look we wanted. To further cut cost we used mirrors and vintage jewelry boxes from home. The most expensive purchase was fabric we used to make an expensive looking tablecloth to create boutique ambiance. We struggled with price tags. They take up so much space, and if you’re not careful can look so tacky, ruining your entire aesthetic! But thanks to Emily’s tips on jewelry display, we made whimsical little card stock tags that matched our look.
My last advice: Dress up, be the Person you Design for! We “dolled up” in matching feathered headpieces wearing our jewelry as creatively as possible in hopes to inspire and promote a particular piece. Our first party was a real success! We recruited new party hosts and we were able to fund our next party.