Jewelry Designers take note! Social Media is the hottest business trend. Everyone is touting Blogs, Facebook and Twitter. What is all the fuss about? Should you jump on the bandwagon? Unless you live under a rock, you have probably asked yourself that question sometime in the last 12 months. Perhaps you have already taken the plunge. I spent several months researching social media and pondering my strategy before setting up the Nina Designs Blog, Facebook page and Twitter account.
I think all of these venues provide important opportunities to connect with existing customers and to generate new interest in your brand. On the down side, it is all too easy to annoy or alienate clients with ill conceived or poorly maintained campaigns. It is also easy to underestimate how much time it takes to update each venue in a consistent and timely manner. This is time you won’t be designing jewelry!
My goal for Nina Designs was to fill a different niche in each social media category. On our blog, I am trying to create a community for jewelry designers, a place where we can all come to learn and share with one another. On Facebook, we post new products, upcoming tradeshow lcoations and special discounts for fans. We use Twitter to notify people instantly when we post new styles. Since we often sell out of the newest products, this service is valued by clients seeking a competitive edge. What do you think of our approach? Any suggerstions? I will blog in more detail on each social media category in weeks to come.
I like your approach.
I try to stay on top of my blogging… limit my facebook posts (sometimes) and use twitter for immediate/abundant announcements.
Thanks for such an informative blog!
Comment by Brandy — August 2, 2011 @ 8:11 pm