Having just started selling jewelry at craft fairs, I spend a great deal of time thinking about jewelry display and packaging. I want to display my jewelry in a manner that is accessible to my customers and reinforces my overall aesthetic which is based on whimsical, nostalgic items. In my free time I buy antiques from thrift stores that facilitate and establish a distinct atmosphere for my customer.
In addition to having a consistent theme for your display your packaging can also further your identity and give your business a face. Take some time to fully develop your packaging. Will items come in a paper box? A velvet bag? A test tube? A tea bag? Made from recycled materials? Will it be personal, with hand written “Thank You”s? Or will it be elegant and professional? I have seen all these and many more creative ideas in stores and online.
Each material and font choice strengthens your own definitive theme and identity, and sets you apart. Packaging is an ideal and relatively inexpensive way to energize a customer base. It furthers your presence and identity with existing and potential customers. And, who doesn’t love receiving a pretty package in the mail or at a craft fair? Good luck and have fun!
Pretty Packages from Handmade Whimsy
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