It pays to spend a little extra time figuring out a jewelry display and packaging system that strengthens your jewelry identity. In previous blog posts I discussed the importance of maintaining a clear vision of what makes your jewelry unique and how that vision can inform your jewelry display which in turn helps you clearly communicate your jewelry identity to your customers. The way you package your jewelry is another opportunity for you to reinforce your vision. But for many of us defining that vision seems to come more naturally than developing all the supportive packaging and displays. I find that this is an ever-evolving process. I’m constantly changing the way I do things, and finding a new way to more clearly express my point of view to customers.
Jewelry Display for Silent Auction
Last week I was asked to donate to a charity in my hometown of Portland, Maine. I needed to make sure my design inspirations and identity were clearly communicated, without me actually being there. I was a little uncertain about how to do this and was worried about how to keep it looking cohesive and easy to display for the organization’s silent auction. I thought about how to keep the jewelry easy to view with out stands or props. The natural option was to simply use small jewelry boxes with my business card inside. Plants and biology inspire my jewelry, and I wanted to make sure this element was made clear to the audience. I decided to write a short bio that would tell a bit about my concept. I formatted the text to fit perfectly inside the lid of my jewelry box. Now my info is not only on display, but goes with the piece of jewelry and it’s new owner.
I think a good way to improve upon this, would be to design a business card in which the backside doubles as an earring or necklace card. The text on my card is a little distracting to the earrings, but a redesign with my info on one side and just my logo on the other side would make for a great multi-purpose card.
I had that same thought when I was thinking of a way to make sure that my tags looked more professional than just plain rummage sale-like. In my opinion the only thing that is distracting on your cards are the dark circles. The lettering is fine. How about the lighter circles
(logo?)in place of the darker one like you have on the bottom edge.
All in all, a great idea!!
Comment by Wendy Lucka — April 2, 2010 @ 11:12 am
Hi Wendy, it’s so hard to anticipate all the ways you might want to use your business card. Thanks for your suggestions!
Comment by juanita — April 2, 2010 @ 5:08 pm
I use a business card to display my earrings. I have all my info printed on the right half, and use a punch designed for scrapbooking to punch two tiny holes to dangle my earrings from on the left side. I put clear rubber stoppers on the back of the earrings to make sure they don’t fall off (and my customers like to get them with their earrings). The cards are pink with a pale flower design that doesn’t distract from the earrings or the printing. This way I also make sure that new customers go home with my business card!
Comment by Lorrie Simons — May 29, 2010 @ 5:46 am
It sounds like you put a lot of thought into your business cards so you’re able to get the most use from them. Thanks for sharing!
Comment by Emily — June 1, 2010 @ 10:25 am