Did you know that Nina Designs sells jewelry supplies at almost 20 tradeshows a year? About five of these tradeshows are retail and open to the public, and the rest are wholesale, requiring a resale license to attend. We are often asked, “Why shop at a tradeshow when I can order from your website?”
Our reply is that nothing beats seeing our items in person! Artists are sensory – we like to see and touch our materials. To be able to pick up our mermaid pendant, to feel its heft and admire the intricate details on both the front and back; to unhook the safety catch on a box clasp, open and close it and hear the satisfying “click” when it snaps securely shut; to try on a stack of bangle bracelets and decide that four is the perfect number for a fulfilling cluster; to admire the intricate lines and painterly details in the gold batik pendants; these are just a few of the reasons to visit our tradeshow booth.
Additionally, the variety of different styles and items visible on our table often sparks new ideas and fresh combinations for your jewelry creations. This type of inspiration from juxtaposition is a unique aspect of the tradeshow layout.
Pricing and discounts at tradeshows are the same as on our website. However, at tradeshows, we have no order minimum, so it’s a good way to sample just three or four things for your next collection.
If that’s not enough, come to our shows to talk with our helpful and knowledgeable staff! Our tradeshow manager, Clara, is happy to make suggestions and brainstorm solutions to your design challenges (when she’s not too busy invoicing orders, of course). Come to our next tradeshow and introduce yourself – we love meeting our customers in person!
Juanita brainstorming at our Tucson show.
These fabulous earrings are an example of inspiration by juxtaposition. Yolanda made them during a slow tradeshow moment.
