July 31, 2012

Pinterest for Jewelry Designers : 5 Reasons to Pin

NOOOOO, not another social media platform! That was my first reaction to the Buzz about Pinterest.  We already Blog, Facebook and Tweet, isn’t that enough? There are only 24 hours in a day and we need to spend at least SOME of it designing the unique silver charms and jewelry findings our customers count on.  Fortunately, my staff ignored me. And guess what, Pinterest Rocks!

Aside from the fact that it is the first social media form I truly enjoy (I have to ration it out, like good chocolate), here are 5 solid business reasons for Jewelry Designers to create a presence on Pinterest:

1.  Visual Impact: Pinterest Boards display a large number of items at once. With a single click of the mouse people can see your whole spring collection. With a couple clicks, they can see your entire line.
2.  New Customers: If they like what they see, visitors to your page will follow or repin, creating a visual highway that leads right back to you. These roads spread quickly, to a self-selecting group of people who have already expressed an interest in your designs!

3.  Brand Building: The best way to build Pinterest boards is to create fun themes, then mix photos of your products with other images that express the personality or lifestyle that your brand embodies.  By clicking on your boards, visitors will instantly ‘get’ your brand.
4.  SEO: Organic search is one of the most cost effective ways to get new customers. With their new Panda algorithm Google has increased the importance of social media activity in their ranking system. Creating a dynamic Pinterest page can help you score higher placement for important keywords.

5.  Demographics: Pinterest is dominated by women, and women love jewelry. As a jewelry designer, don’t you want to be where women go to relax, explore and fantasize about what to buy next?

Did I mention that Pinterest is free & fun? Trust me, if you are a visual person you are going to love this new playground.  Take 10 minutes and see for yourself. (To find us search Nina Designs and click on People). If you end up addicted like me, don’t say I didn’t warn you!


  • I think the focus on images is so important — and a big reason for why I like Pinterest. It’s the same thing with the blogs I follow: they are so many post to go through everyday, I scan through them rather than read everyone of them and an interesting pic can be the difference between stopping and reading or just moving on to the next blog/post. Recently I realised it was the absense of images that makes it feel tedious and time-consuming to sort through the texts at Twitter in order to find the ones I really am interested in reading.

    That is of cause not a novel observation, marketers have been saying this for years. It’s more true that ever today when social media takes up so much time and so many people compete in order to get your attention online.

  • Julie – Bead Mystic

    Thanks for the advice ND! I just joined Pintrest yesterday, it is so much fun especially for someone who loves to categorize everything haha. Your Jewelry Inspiration board is great!

  • NinaDesigns

    Hi Julie,

    Glad to hear you joined Pinterest! It is so much fun to explore and be inspired. Thanks for the kind words!