August 18, 2012

Tradeshows vs. Internet :: Where to Find Silver Charms

Filed under: Tradeshows — Tags: , @ 12:22 pm

Because people are spending less time on-the-road and more time shopping online for jewelry supply, we have adjusted to this trend by reallocating resources away from Tradeshows and toward the Internet.  In line with this new strategy, we are pulling out of the Tucson Holidome Show for 2013. 

This was a very difficult decision because we love visiting with everyone at the Holidome, but with a staff of just 10 people, getting ready for the Holidome Show dominates half the year for us and drains our resources on every level.  We will miss seeing you face to face but we truly believe we can best serve all of our customers by keeping most of the staff  home and staying focused online.

We will keep our small booth at GJX in 2013  and would love to see you there.  If not, keep your eyes open for special offers from us in February 2013.

There are always web improvements in the works here at Nina Designs & all with an eye toward making shopping as easy and fun as possible.

NEW Online Shopping Tools:  1 – An expanded Details Page with tabs lets you easily find related products.  For instance, once you find one lotus charm, you can order the same lotus charm in additional sizes & finishes – all from one tab.    2 –  A new Backorder Tool allows you to keep track of your backordered items and add them to your cart when you’re ready.

We’ve also been developing fun contests & giveaways on our blog, sweepstakes on Facebook, and beautiful boards on Pinterest.  All of this activity is in response to our new Internet Focused reality.  We hope to see you there.

  • Peggy Li Creations

    A tough decision, I’m sure, but you are always not afraid to try new things and do the best for your business, which is why I love supporting Nina Designs!

  • ninadesigns

    It was difficult. We discussed the pros and cons for months, before coming to this major decision. Thanks Peggy for your support.
    PS: If you do go to Tucson, don’t forget to visit us at the GJX.