Jewelry Designer Blog

October 28, 2011

SAVE on Silver Charms! 13% Price Reduction

Filed under: Business — Tags: nina @ 4:55 pm

Save on Silver Charms, Silver Pendents and Silver Jewelry Findings! On Friday Oct. 28 at 5pm we lowered our silver prices 13% in response to the recent decrease in global silver prices. This effectively rolls back the 15% price increase we had in August.

As a result of our 6-8 week production schedule, we have not actually received any inventory at the lower prices. We decided to lower prices anyway because we understand that in this difficult economic climate every cent counts. We hope these lower prices help you launch a fabulous holiday season!

New Tree of Life Pendant


New Leaf Charm


New Puzzle Piece Charm

October 25, 2011

Top 100 Women Owned Businesses in Bay Area, We’re #87!

Filed under: Business — Tags: , nina @ 3:24 pm

The San Francisco Business Times recently rated the Top 100 Largest Women Owned Bay Area Businesses and Nina Designs earned 87th place. They held a fancy dinner on the top floor of the Westin St. Francis Hotel. It was a great opportunity to connect with other fascinating business women. I loved the Biochemical Engineer who ran in late because she was trying to buy another company! The women owned diverse companies from IT, to staffing, to fashion. While acknowledging the challenges of the current economy, most of the women were optimistic that 2012 would be a great year. They stressed resilience, determination and value as key elements for success.

Nina with Publisher Mary Huss

Tasty Treats!

October 18, 2011

Silver Pendants and Silicon Valley

Silver Pendants and Silicon Valley might not appear to have much in common but as I sat listening to Sheryl Sandberg at the annual Professional Business Women’s Conference it was easy to relate to her story. Sandberg is Chief Operating Officer at Facebook, formerly of Google and a one time protege of Larry Summers at the World Bank. Sandberg is a powerful speaker with strong opinions. I particularly resonated with belief that it is important to bring your authentic self to work. Tony Hsieh of Zappos voices the same opinion in his book, Delivering Happiness. The desire to be authentic at work was one of the main reasons I built my own company so hearing Sandberg advocate this position from within a large corporation caught my attention.

Sheryl Sandberg of Facebook

Sandberg feels that women need to “lean in” to career opportunities. She notes that women often underestimate themselves or even feel like frauds. She thinks it is wiser for women to grab opportunities to advance as high as they can before they have children, rather than holding back and settling for less demanding positions. Whether or not you agree with her, she makes a powerful argument. While she does acknowledge that there is often a tradeoff between likeability and success for women her overall message is clear: Have Confidence!

You can read more about Sheryl Sandberg in The New Yorker
or watch her talk on TED.

September 8, 2011

Silver Pendants Deliver Inspiration

Filed under: Business, Nina's Bookshelf — Tags: , , nina @ 10:39 am

Silver Pendants and shoes are not so different. They are both coveted by women and highly addictive. That is why we chose Delivering Happiness by Zappos CEO Tony Hsieh to be the first book we read in our Nina Designs business book club. Most of the staff read the book and then went out to lunch to discuss our thoughts and how we could use Zappos ideas to improve Nina Designs. We were very impressed with their commitment to WOW customers with their service and the idea that every phone call is an opportunity to bond with customers. The concept that “your culture is your brand” also resonated and we liked their communication strategy, “Be real and use your best judgement”. We decided to formalize our Core Values so everyone could use them to guide decision making and evaluate performance.

Despite the similarities, the element of design is a key difference between our company and theirs. Zappos sells the same shoes everyone else sells while Nina Designs creates new designs that are unique to our company. Our silver pendants and jewelry parts also become part of larger creations, facilitating our customer’s own creative vision. That lead us to a key insight. While the goal at Zappos is to Deliver Happiness, at Nina Designs we strive to Deliver Inspiration.

What do you deliver?

Peep toes from Zappos

Peep toes from Nina Designs

August 28, 2011

Silver Pendants & Hiring Decisions – Both Hard Choices!

Filed under: Business, Nina's Bookshelf — Tags: , , nina @ 10:54 am

Choosing the right Silver Pendant can be difficult but not nearly as challenging as making a good hire. Whether you are looking for someone to help assemble jewelry or to organize your office there are a few guidelines that can help steer you toward a successful outcome. In the book Good to Great, Jim Collins offers some excellent advice:

Get the right people on the bus in the right seats.
- If you’re in doubt, don’t hire, keep looking.
- The moment you feel you have to tightly manage someone, you have made a hiring mistake.
- Whether someone is the right person has more to do with character traits and innate capabilities than with specific knowledge, background or skills.

I recently heard a presentation by Kerrie Halmi, who is often consulted by large companies to improve their hiring processes.   I think her advice is golden:

1. Cultural Fit
– Anyone who is a poor fit won’t last. Reference your company values, does the candidate share them? This does NOT mean, “Are they just like me?” You want variety, different types of people. (At Zappos they have a whole department dedicated to making sure that new hires are a good cultural fit).

2. References – Spend more time on this. There are ways to persuade people to talk even when they say they can’t comment. “Kristin gave you as a reference, can I talk to you for a few minutes about her?” Take the time to draw out the conversation and ask probing questions. “What would be the best way to manage Kristin?” Listen VERY carefully. “Oh, that’s interesting, tell me more.” Ask open ended questions. “Our culture is very focused on initiative, how do you think Kristin will fit in?”

3. Continuously Recruit – Never get to the point where you are desperate to hire. Always be on the look out for new talent. Stay in touch with anyone who might be a good fit.

Halmi pointed out that a bad hire will usually cost you 1-3  years in gross salary if you tally the time, energy and money spent to correct the situation. She strongly recommends taking your time and waiting until you find just the right person. This is the same advice I heard from Lulu Lemon CEO, Chip Wilson, who counsels, ” Interview someone at least three times to see who they REALLY are.” Most people put up a good front on the first interview but by the third character flaws start to show. Wilson made another good point, “If you hire one good person, they will bring three good people with them. If you hire one bad person, they will bring ten people with them.”

In our experience here at Nina Designs, we have learned to trust our instincts. Even a small twinge of uncertainty is usually a sign that a candidate is not a good cultural fit. It is tempting to compromise when you are stressed for time but don’t give in. You WILL find the right person for the job and with the right people on the bus, you can go anywhere!

The Proud Members of the Nina Designs Team

August 16, 2011

Blogging Adds a New Dimension to Your Silver Charms Jewelry

Filed under: Business — Tags: , juanita @ 11:04 am

Here at Nina Designs, we keep a blog to keep you up-to-date on the latest news concerning our silver charms and findings. It’s a great way for us to network and interact with you, our valued customers. We love to stay in touch, let you know what’s going on in the office and provide inspiration. While many of you have probably talked to some or maybe all of us on the phone, our blog is another way to give you a glimpse into the women behind Nina Designs; who we are, what inspires us, and our own jewelry testimonials.

We encourage you to blog as well. Reach out to your customers. It’s a wonderful way to promote your designs and gain interest in your company. And, it’s free. I know that whenever I purchase jewelry made of wonderful silver charms and hand-crafted chain, I like to be informed about the story behind the piece. Who made it? What was the inspiration behind the design? What is the company’s business motto? What’s their take on the silver market? I like to know who and what I’m supporting. I like to know where my jewelry comes from.

A blog can be very personal, but it can also build stronger business relationships. Whatever your approach may be, a well-rounded and insightful blog is bound to make your designs that much more special.

Give a new perspective on your silver charms through blogging. We live in a digital world. Embrace it.

August 9, 2011

Silver Charm from Good to Great

Filed under: Business, Nina's Bookshelfnina @ 12:54 pm

Silver Charm designs are limited only by imagination but when we created our silver hedgehog charm we had no idea we were creating a talisman for the acclaimed business book Good to Great by Jim Collins. Collins encourages companies to craft a hedgehog concept that will drive their business strategy. He includes cases of companies with outstanding performance and describes their concepts. For instance, Walgreens’ concept was, “the best, most convenient drugstores, with a high profit per customer visit.” They used that simple concept to drive all of their business decisions and were very disciplined about avoiding activities that did not tie into it.

Though many of the businesses in the book have since tanked (Circuit City, Fannie Mae), we have found the hedgehog concept very engaging and thought provoking. To discover your own hedgehog concept, explore the intersection of three circles:

1. What are you passionate about?
2. What can you be best in the world at?
3. What drives your economic engine? For instance, sales per customer? Sales per region? Sales per product category? etc.

The hedgehog concept is so named because the hedgehog does one thing really well, better than any other animal. It rolls into a tight little ball as a defensive mechanism. Figuring out your hedgehog concept is not a quick exercise but an ongoing conversation that can lead you to unexpected places. Let me know if you have yours pinned down. We are still working on ours!

August 4, 2011

Silver Price Increase August 9th at 5 pm Pacific

Filed under: Business — Tags: nina @ 10:34 am

Silver Prices for Charms and Pendants have been volatile in recent months. We had a price increase in early April, a price decrease in late June, and now with silver in the low $40s, we must raise our prices again. Effective August 9th at 5pm Pacific time, our prices will increase 15% on all sterling silver and gold plated styles. As recently demonstrated, if silver prices drop and remain there for a sustained amount of time, we’ll roll back prices.

All orders placed before August 9th at 5pm will be processed at the lower prices. However, effective immediately, all back orders and special orders will be at the new prices. Existing backorders will remain at lower prices.

We are pleased to be able to offer a lower cost alternative in our new bronze line, available in natural and silver plated finish. They will remain at current pricing and are not affected by the increase on sterling silver and gold plated styles. Our gold plated bronze will be available in several weeks and will have pricing tied to the metals market just like the sterling silver.

Please note that orders will be processed and pulled as we normally do: orders with expedited shipping (UPS Overnight, 2-Day, and 3-Day) are pulled before UPS Ground and Priority Mail orders. UPS Ground and Priority Mail orders are processed in the order received. This is important to keep in mind because we may run out of stock on some items and backorders will be at the higher price.

We understand these are challenging times. We are working hard to present options to help you, our valued customers, continue to thrive in this economy. Thankfully there are still many women who can afford to invest in heirloom quality jewelry made from precious metals. For those who love our designs but can no longer afford them due to the increased costs of sterling silver, we are excited to present our new bronze line. We have fifteen new bronze styles expected in the next few weeks, and more are in the pipeline.

We hope with these various options, we have something that will work for you. Thank you for your business and understanding.

Nina Cooper

June 30, 2011

Silver Charms Price Reduction!

Filed under: Business — Tags: , nina @ 2:30 pm

Silver Charms price reduction at last! I am both excited and relieved to announce that we can finally revoke our last price increase. Effective immediately we are dropping our prices on all silver and gold vermeil items by 9%. I know how difficult these high prices have been for everyone. The silver market is a volatile and complicated creature with little regard for the needs of artists or small businesses. We will continue to watch closely and keep our fingers crossed that prices will fall again. To help buffer the price of silver, we are also introducing a new bronze line in our most popular styles. The bronze will be offered in a beautiful, warm, natural finish at less than 50% of the silver price. It will also be offered in silver and gold plate. We are using the same thickness of plating that we currently use for our vermeil style gold plated sterling silver. Bronze items will start to arrive at the end of August. I hope you all have a fabulous summer!

June 23, 2011

How Core Values Support the Making of Silver Charms

Here at Nina Designs it is a priority not only to offer you inspiring silver charms and excellent customer service, but also to support each other as a team and challenge ourselves personally. While we’ve been doing this for 25+ years, we’ve recently decided to draft a set of meaningful core values that will guide each of us through our everyday decisions. Nina’s been reading many books on this process, and we started a book club so we could all help. Here are some of our initial thoughts.

After reading our first book, “Delivering Happiness,” by Tony Hsieh, we were most impressed by Zappos’ deceptively simple yet very meaningful list of core values that express their unique work culture and traits they would hire and fire by. Anyone who knows Zappos would recognize them by reading this list. During our book club meeting we immediately recognized that Nina Designs is similar to Zappos in one very fundamental way – we are both mail order companies. But while Zappos delivers happiness through speedy shipping and incredible customer service, we deliver inspiration through unique designs and support for women artisans and entrepreneurs.

It’s been 8 weeks since that initial meeting, and after much deliberation, we’ve drafted our core values. Here they are:

Brainstorming Session

Creativity
Creativity drives our designs, our problem solving and our approach to life.

Excellence
We design and sell excellent products. We deliver outstanding customer service.

Respect
We respect each other, our customers, our suppliers, our community and our environment. We treat others as we wish to be treated ourselves.

Teamwork
We are an upbeat team with a family spirit. We build authentic, supportive relationships through honest communication.

Initiative
We are self-motivated and responsible. We take the initiative to improve our personal performance, our products, our company and our community.

Inspiration
We deliver inspiration through our unique designs, our support for women artisans and entrepreneurs, and our progressive business model.

What do you think? Would you recognize us by this list?

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