Jewelry Designer Blog

February 13, 2012

Silver Charms for Rockefeller

Filed under: Business,Nina's Bookshelf — Tags: @ 12:00 pm

Silver Charms don’t have much in common with Rail Roads and I don’t make a habit of admiring robber barons, but I did learn a great deal from reading “Mastering the Rockefeller Habits” by Verne Harnish. This book is dense with information on how to run a company and more than a bit overwhelming. I finally gave myself permission to nibble at it. Instead of trying to create a huge master plan based on their templates, I picked the following four ideas to implement in my company. If these go smoothly and seem beneficial, I’ll go back for more.

1. The Daily Huddle. While we have had weekly staff meetings for some time, we added a brief daily huddle to get everyone on the same page and deal proactively with immediate problems.

2. Brain Storming. We reviewed best practices for brainstorming techniques and practiced on several current issues that needed resolution. (This was a great excuse for buying a flip chart. I am addicted!)

3. Conflict. I reminded my management team that constructive conflict can lead to better solutions. We practiced arguing before uniting behind a final decision. Most of us prefer to avoid conflict but we made a commitment to consciously over-ride that instinct.

4. Priorities. Identify your top 5 and top 1 of 5 priorities. Write them down and refer to them regularly. This is the most challenging step. It will take practice!

What is your top priority? How much time have you spent on it today?

October 18, 2011

Silver Pendants and Silicon Valley

Silver Pendants and Silicon Valley might not appear to have much in common but as I sat listening to Sheryl Sandberg at the annual Professional Business Women’s Conference it was easy to relate to her story. Sandberg is Chief Operating Officer at Facebook, formerly of Google and a one time protege of Larry Summers at the World Bank. Sandberg is a powerful speaker with strong opinions. I particularly resonated with belief that it is important to bring your authentic self to work. Tony Hsieh of Zappos voices the same opinion in his book, Delivering Happiness. The desire to be authentic at work was one of the main reasons I built my own company so hearing Sandberg advocate this position from within a large corporation caught my attention.

Sheryl Sandberg of Facebook

Sandberg feels that women need to “lean in” to career opportunities. She notes that women often underestimate themselves or even feel like frauds. She thinks it is wiser for women to grab opportunities to advance as high as they can before they have children, rather than holding back and settling for less demanding positions. Whether or not you agree with her, she makes a powerful argument. While she does acknowledge that there is often a tradeoff between likeability and success for women her overall message is clear: Have Confidence!

You can read more about Sheryl Sandberg in The New Yorker
or watch her talk on TED.

September 8, 2011

Silver Pendants Deliver Inspiration

Filed under: Business,Nina's Bookshelf — Tags: , , @ 10:39 am

Silver Pendants and shoes are not so different. They are both coveted by women and highly addictive. That is why we chose Delivering Happiness by Zappos CEO Tony Hsieh to be the first book we read in our Nina Designs business book club. Most of the staff read the book and then went out to lunch to discuss our thoughts and how we could use Zappos ideas to improve Nina Designs. We were very impressed with their commitment to WOW customers with their service and the idea that every phone call is an opportunity to bond with customers. The concept that “your culture is your brand” also resonated and we liked their communication strategy, “Be real and use your best judgement”. We decided to formalize our Core Values so everyone could use them to guide decision making and evaluate performance.

Despite the similarities, the element of design is a key difference between our company and theirs. Zappos sells the same shoes everyone else sells while Nina Designs creates new designs that are unique to our company. Our silver pendants and jewelry parts also become part of larger creations, facilitating our customer’s own creative vision. That lead us to a key insight. While the goal at Zappos is to Deliver Happiness, at Nina Designs we strive to Deliver Inspiration.

What do you deliver?

Peep toes from Zappos

Peep toes from Nina Designs

August 28, 2011

Silver Pendants & Hiring Decisions – Both Hard Choices!

Filed under: Business,Nina's Bookshelf — Tags: , , @ 10:54 am

Choosing the right Silver Pendant can be difficult but not nearly as challenging as making a good hire. Whether you are looking for someone to help assemble jewelry or to organize your office there are a few guidelines that can help steer you toward a successful outcome. In the book Good to Great, Jim Collins offers some excellent advice:

Get the right people on the bus in the right seats.
- If you’re in doubt, don’t hire, keep looking.
- The moment you feel you have to tightly manage someone, you have made a hiring mistake.
- Whether someone is the right person has more to do with character traits and innate capabilities than with specific knowledge, background or skills.

I recently heard a presentation by Kerrie Halmi, who is often consulted by large companies to improve their hiring processes.   I think her advice is golden:

1. Cultural Fit
– Anyone who is a poor fit won’t last. Reference your company values, does the candidate share them? This does NOT mean, “Are they just like me?” You want variety, different types of people. (At Zappos they have a whole department dedicated to making sure that new hires are a good cultural fit).

2. References – Spend more time on this. There are ways to persuade people to talk even when they say they can’t comment. “Kristin gave you as a reference, can I talk to you for a few minutes about her?” Take the time to draw out the conversation and ask probing questions. “What would be the best way to manage Kristin?” Listen VERY carefully. “Oh, that’s interesting, tell me more.” Ask open ended questions. “Our culture is very focused on initiative, how do you think Kristin will fit in?”

3. Continuously Recruit – Never get to the point where you are desperate to hire. Always be on the look out for new talent. Stay in touch with anyone who might be a good fit.

Halmi pointed out that a bad hire will usually cost you 1-3  years in gross salary if you tally the time, energy and money spent to correct the situation. She strongly recommends taking your time and waiting until you find just the right person. This is the same advice I heard from Lulu Lemon CEO, Chip Wilson, who counsels, ” Interview someone at least three times to see who they REALLY are.” Most people put up a good front on the first interview but by the third character flaws start to show. Wilson made another good point, “If you hire one good person, they will bring three good people with them. If you hire one bad person, they will bring ten people with them.”

In our experience here at Nina Designs, we have learned to trust our instincts. Even a small twinge of uncertainty is usually a sign that a candidate is not a good cultural fit. It is tempting to compromise when you are stressed for time but don’t give in. You WILL find the right person for the job and with the right people on the bus, you can go anywhere!

The Proud Members of the Nina Designs Team

August 9, 2011

Silver Charm from Good to Great

Filed under: Business,Nina's Bookshelf @ 12:54 pm

Silver Charm designs are limited only by imagination but when we created our silver hedgehog charm we had no idea we were creating a talisman for the acclaimed business book Good to Great by Jim Collins. Collins encourages companies to craft a hedgehog concept that will drive their business strategy. He includes cases of companies with outstanding performance and describes their concepts. For instance, Walgreens’ concept was, “the best, most convenient drugstores, with a high profit per customer visit.” They used that simple concept to drive all of their business decisions and were very disciplined about avoiding activities that did not tie into it.

Though many of the businesses in the book have since tanked (Circuit City, Fannie Mae), we have found the hedgehog concept very engaging and thought provoking. To discover your own hedgehog concept, explore the intersection of three circles:

1. What are you passionate about?
2. What can you be best in the world at?
3. What drives your economic engine? For instance, sales per customer? Sales per region? Sales per product category? etc.

The hedgehog concept is so named because the hedgehog does one thing really well, better than any other animal. It rolls into a tight little ball as a defensive mechanism. Figuring out your hedgehog concept is not a quick exercise but an ongoing conversation that can lead you to unexpected places. Let me know if you have yours pinned down. We are still working on ours!

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