
Peggy Li is a jewelry designer who graduated from UC Berkeley with a science degree. When you see her jewelry it’s pretty clear she was destined for a creative career. She is a Bay Area local and can be found selling her creations at the Burlingame Farmer’s Market most Sundays. Although she never imagined one day owning a jewelry business, she’s been running Peggy Li Creations for ten years now. Peggy started designing jewelry for herself and her friends. When people started asking where they bought their jewelry, she figured she was on to something. Her jewelry is light and whimsical, feminine and timeless, and, above all, easy to wear. Peggy Li’s jewelry has been featured in magazines like Lucky and Oprah, as well as on TV shows like “Buffy, the Vampire Slayer” and “Private Practice.”
She also blogs at Peggy Li: Musings of a Handmade Jewelry Designer, where she offers valuable posts on starting a jewelry business and lessons she has learned along the way. You can also find Peggy Li Creations on Facebook and Twitter as well. We tracked her down for a short interview. Here’s what she had to say:
What’s your favorite Nina Designs jewelry component?
My favorite is the simple hoop earring finding with a hammer finish. It is simple, elegant, but obviously handcrafted. It is the perfect beginning to beautiful designs. I believe this was the first Nina Designs item I purchased and I’ve been hooked ever since.
What are the biggest challenges you have faced as a jewelry designer?
I think the greatest challenge I’ve faced as a jewelry designer is to embrace the side of me that is entrepreneurial and creative and express it. When you run your own business, you have to live it 24/7 and I believe in trying to continue to grow, learn and understand my business. For a long time, I didn’t like talking about my jewelry design and my jewelry business — it wasn’t a “real” career to me, and yet my creative side kept me trying, pushing, and exploring where it could take me. My business has constantly rewarded me in return! It’s been a great ride and experience.




