Advertising jewelry is expensive! Get the most for your money by following two simple photography guidelines. First, keep your ads clean and simple. Second, get in close! I spent over a decade running full page color ads with thousands of silver beads and gold vermeil beads carefully arranged to form gorgeous images of Buddhas and Dragons. People loved the ads and remembered our name, but one day I realized that most people who saw our ads had no idea what product we sold! Now we stay focused. Our photographs feature just a few of the thousands of silver pendants or silver jewelry findings in our line. What is your experience with jewelry ads?
