Jewelry Designer Blog

March 3, 2010

Tips and Tricks to Finding Amazing Jewelry Findings and Beads at Shows

Filed under: Learn Something New, On The Road — Tags: , clara @ 8:30 am

I have been to more than a hundred beadshows as the tradeshow manager at Nina Designs and I have collected amazing jewelry findings and beads in my travels. The ladies in the office always ask me where and how I find my goodies, so I have decided to share some tips to finding unexpected delights.

  • Scan every booth as you walk up and down the aisles. There are hundreds of new products at every show, so give each booth a good look before passing it by. Ask the vendors about new products or which products have been popular. Nina Designs isn’t the only company that realizes having new designs is important to customers who want to stay on top of the trends.
  • Ask vendors for their recommendations. If you like their product, it probably means you trust their taste. I am always happy to recommend my favorite vendors.
  • As you scan the booths, also pay attention to your experiences with the vendors. I prefer to develop relationships with vendors who are friendly and knowledgeable about their products. Having a relationship with your vendors can be really beneficial. Not only will they be helpful and courteous, but they will listen to your suggestions, bring special products just for you, and possibly even give you better discounts – this is especially true if you are buying stones.
An Awesome Street Vendor in Tucson

An Awesome Street Vendor in Tucson

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February 10, 2010

Using Social Media to Market Silver Jewelry Findings

Filed under: Business, New Design Ideas — Tags: , juanita @ 9:10 am

Everyone knows social media can open whole new vistas for marketing your business – whether that’s selling silver jewelry findings or skincare products. But I didn’t know how fun it could be. When I first began managing our Twitter account months ago it was completely new terrain. And, as with anything new, I was hesitant and timid, not wanting to break some rule of Twitter-etiquette. I was only using Twitter to alert followers of new styles posted, new Nina Designs blog posts, new design ideas, and sales and promos.

Sunshine Industries

Sunshine Industries


Then I discovered a Tweet from Dawn Floen of Sunshine Industries long after it was sent. She wrote: “@ninadesigns doesn’t seem to be following anyone. How will they know when I put up photos of work I’ve done with their gorgeous components?” I didn’t even realize I should follow people! That did it. I resolved myself to just get over it and jump in, and now I’m having a blast. Thanks, Dawn! And everyone, please be sure to check out Dawn’s amazing artisan jewelry I discovered through Twitter!

Now I know how important it is to interact with others on Twitter. You can’t just post routine news and expect people not to get bored. Besides, it’s much more fun to talk to people, and share discoveries and inspirations. In just two days, I have subscribed to our followers’ lists, created our own list of many talented jewelry designers, re-tweeted interesting tidbits, and made friends. With a little poking around I have discovered many talented jewelry artisans, inspirational blogs, and indie artists of all kinds.

Twitter is a unique and fun way of surfing the Internet. It allows you to find like-minded people who share your interests and see what they’re doing.

Join Twitter and get up to the minute Nina Designs News!

Join Twitter and get up to the minute Nina Designs News!

January 29, 2010

Necessity is the Mother of Invention in the Jewelry Findings Business

Filed under: Business — Tags: leah @ 10:37 am

The holiday season is a busy time of year in the jewelry findings industry. The past few months at Nina Designs were intense as we processed time-sensitive holiday orders, managed inventory levels with volatile silver costs, prepped for our biggest trade show of the year in Tucson, and all of this with less staff than usual thanks to a particularly nasty cold season. Our days were about working as efficiently as possible and focusing only on the essentials that had to get done (like processing orders), not on things that we wanted to get done (like designing new styles). A big exhale could often be heard around 5 pm, in relief and thanks that we’d successfully made it through another day!

Clara and Anna dwarfed behind stacks and stacks of Tucson 2010 stock prep.

Clara and Anna dwarfed behind stacks and stacks of Tucson 2010 stock prep.

One “aha” moment lead to systems changes that will save us 2-3 hours a week of tedious data entry. Scrambling to get orders out the door, we realized that some of the product labeling could be done efficiently during production, another huge time saver.

Under normal staffing circumstances, we would have continued with our standard processes, but when pushed beyond our capacity, we began to question the process and ask “why am I spending 45 minutes on this task when I have so many other things that have to get done? There MUST be a faster way to do this!” Working beyond capacity forced a shift in perspective, opening our minds to different possibilities and allowing an innovative solution to bubble to the surface. The time we saved can now be spent on doing the things we want to do, like sketching new designs!

January 27, 2010

Jewelry Supply Inventory Management: The Shifting Target (Part 3)

Filed under: Business — Tags: Carly @ 10:02 am

In the jewelry supply business and in the jewelry business in general inventory management is often the very key to success. Inventory management has a variety of challenges and is always fluctuating. As the inventory manager at Nina Designs, I would like to share some of my current approaches to inventory management that may help you or inspire a dialogue of further discussion on the topic. In October, I discussed “New Items and Opening Orders.” In December, I discussed “Reviewing Past Sales and Projecting Into The Future,” now I will discuss “Being Careful of the Outliers.”

If you are regularly reviewing your inventory and sales, you can determine when there is a spike in sales on a normally slow item. I call these items “outliers” and give them additional scrutiny. While this spike is exciting, you don’t want to over order or invest too much of your budget into an item with sales that may crash. It’s worthwhile to take the time to do an inventory report for that item to determine how many customers are purchasing it, who is purchasing it, and how often each customer is purchasing it.

Example of an outlier: Snowflake Mandala

Example of an outlier: Snowflake Mandala

I will usually look at a year’s worth of the past sales. If only a small number of customers are purchasing the outlier and there is one large volume purchase, I may reduce my re-order for that reason, especially if the large purchase is made by a new customer or if this particular customer has never ordered this item before. I cannot depend on that customer re-ordering in the same volume or even re-ordering the outlier ever again. It isn’t a wise financial decision to order a large volume based on one customer’s sales because we may be stuck with that inventory and unable to use those funds to re-order other items that are selling frequently to multiple customers.

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January 7, 2010

Shopping for Silver Beads and Gemstones in Tucson

Filed under: Business, On The Road — Tags: , clara @ 11:05 am

Shopping for silver beads and gemstones in Tucson is an experience like no other and it helps to be prepared.  This will be my 7th trip to Tucson and after years of learning the hard way, I have compiled some tips to make your trip more productive and fun.

  1. I highly recommend you check out my earlier blog post titled Bead Show Survival Guide. Make sure you pay special attention to tips # 1, 3, and 5. Having your documents in order, your feet cozy and your energy levels stable will definitely make your shopping days more pleasant.
  2. Plan for all kinds of weather in Tucson. It is usually chilly, but there often are days with full sun and days that are blustery and rainy. Pack an umbrella, a waterproof tote, and a raincoat.
  3. You will need good shoes. I cannot emphasize this enough. I have ruined at least 3 pairs over the years walking through muddy gravel to get from the parking lots to the main entrance of the shows. If your weatherproof shoes aren’t very comfy, bring an extra pair to change into once you get inside.

    We Love Dansko Shoes

    We Love Dansko Shoes

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December 16, 2009

Designing a Cohesive Jewelry Display For Craft Fairs

Filed under: Business, Learn Something New — Tags: , Emily @ 12:08 pm

Designing your jewelry display can be very challenging. I want to share some tips that helped me come up with my recent, and most cohesive, jewelry display set up. The first tip is to consider your color scheme. Don’t make it too chaotic – choose just 2 or 3 colors to involve in your display. I chose a neutral gray and tan combination. I enjoyed how my oxidized jewelry was complimented by the gray fabric I used for my table covering. More importantly, I recognized how much the jewelry popped against the lighter tan color. I stayed away from adding accent colors to the display because I like a minimal look, and I also wanted the gemstones in my jewelry to have a primary presence.

I think it’s also wise to limit the amount of different materials you use in your display. While different textures and materials can add visual interest and depth to your display, having too many can make your table appear disjointed. Instead of introducing many different materials, focus on using one (or two) materials in a range of different sizes and shapes. This will add visual interest to your jewelry display while maintaining a consistent palette.  I find it helpful to keep in mind my color choices and my material choices, and make sure each individual display prop has one of these characteristics. I used a light colored, natural wood, which was the same color as some jewelry busts and earring stands I had recently purchased. Though the materials are different, the similarity in color helps keep things unified. What other tips have helped you develop your jewelry display?

Jewelry Display

Jewelry Display

December 9, 2009

Jewelry Supply Inventory Management: The Shifting Target (Part 2)

Filed under: Behind the Scenes, Business — Tags: , Carly @ 3:56 pm

In the jewelry supply business and in the jewelry business in general inventory management is often the very key to success. Inventory management is also an aspect of the jewelry business that has a variety of challenges and is always fluctuating. As the inventory manager at Nina Designs, I would like to share my current approaches to inventory management that may help you or inspire a dialogue of further discussion on the topic. In October I discussed “New Items and Opening Orders”. This month, I will discuss “Reviewing Past Sales and Projecting Into The Future”.

Using past sales figures as a tool for re-ordering is an approach that will save you money, time and give you focus for the management of your inventory. You will save money by allocating your funds towards items that are selling well and ordering in volumes that will prevent you from being overstocked yet not running out of inventory. You will save time and gain focus through having a set routine for re-ordering as well as having fewer overstocked items to manage.

I review the sales for the past three months and use those averages to project into the future. If I notice that I am selling 30 pieces of an item per month on average then I need to decide how many months inventory I want on hand for that item. I usually allow for three months inventory on hand to allow for unexpected large orders from customers as well as turn around time from our vendors. My intention is to reduce the possibility of being overstocked while also doing my best to always have stock available to our customers.

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December 3, 2009

Jewelry display and packaging

Having just started selling jewelry at craft fairs, I spend a great deal of time thinking about jewelry display and packaging. I want to display my jewelry in a manner that is accessible to my customers and reinforces my overall aesthetic which is based on whimsical, nostalgic items. In my free time I buy antiques from thrift stores that facilitate and establish a distinct atmosphere for my customer.

In addition to having a consistent theme for your display your packaging can also further your identity and give your business a face. Take some time to fully develop your packaging. Will items come in a paper box? A velvet bag? A test tube? A tea bag? Made from recycled materials? Will it be personal, with hand written “Thank You”s? Or will it be elegant and professional? I have seen all these and many more creative ideas in stores and online.

Each material and font choice strengthens your own definitive theme and identity, and sets you apart. Packaging is an ideal and relatively inexpensive way to energize a customer base. It furthers your presence and identity with existing and potential customers. And, who doesn’t love receiving a pretty package in the mail or at a craft fair? Good luck and have fun!

Pretty Packages from Handmade Whimsy

Pretty Packages from Handmade Whimsy

More from Handmade Whimsy

More from Handmade Whimsy

November 23, 2009

Jewelry Findings - Plan Ahead to Meet your Holiday Deadline

Filed under: Business — Tags: , , , Yolanda @ 10:29 am

Have you started planning your holiday gift projects and only just realized that your beading supplies are running low? As the email order processor, I have been answering a lot of questions lately regarding how quickly we can get orders to designers who are preparing last minute for holiday craft fairs and boutiques. So if this sounds like you, don’t worry. You are not alone. Planning around holiday shipping schedules can be challenging. To help you meet this challenge, below you’ll find Nina Designs’ Holiday Shipping Schedule.

NORMAL SHIP PROCESS: We process orders Monday through Friday from 9am to 5pm. Though we try our best, depending on our order volume, your package may or may not go out the same day they are received. As long as we get them by 2pm Pacific Standard Time, expedited orders requesting UPS Overnight, UPS 2 Day, or UPS 3 Day will go out the same day they’re received. Orders requesting UPS Ground and USPS Priority are processed after expedited orders and then in the order they’re received.

Monday is always our busiest day with each day slower than the previous as the week progresses. This means that a UPS Ground order placed on Sunday may not ship until Tuesday or even Wednesday. Mondays are usually spent processing expedited shipping orders placed during the weekend: UPS Overnight, then 2-Day, then 3-Day orders. After expedited orders have been processed, we move on to UPS Ground orders, starting with those placed on Friday, then Saturday, then Sunday. Additionally, any expedited orders placed on Monday might be processed before we get to a UPS ground order placed on Sunday.

HOLIDAY SHIPPING: Please keep in mind that we are currently in the middle of our busy season. Though we are processing a high volume of orders everyday, we are not able to process all orders received everyday. Also keep in mind that UPS and USPS are also moving a lot more packages during holiday season, so UPS Ground and USPS Priority mail packages are taking longer than usual to be delivered - possibly up to 2 weeks after they leave our office. UPS technically has that amount of time to deliver Ground packages before they are considered late.

To see details on Holiday Shipping Dates, click here: (more…)

November 9, 2009

Recession Jewelry Marketing

Filed under: Business — Tags: , nina @ 10:23 am

Whether you are a start up company or financially strapped from the recession, guerrilla marketing can deliver great results for very little money. When I was in High School and College, I used to carry my jewelry around in a shoe box. I would take it out before classes, on the bus, at intermission in the theater, at Cafes. The moment I opened the box, women would flock to me, asking to see my earrings. They would call their friends over and pretty soon we were having a party. I never had to “Sell”. Women love jewelry, they will take any excuse shop. All you have to do is show up. People knew I carried the box with me and they started asking me to come to parties. I even had one woman insist I bring out my box at her wedding! Just last week, I caused a traffic jam at the airport parking lot because the attendant wanted to buy the earrings off my ears.

Here are a few guerilla marketing tips:

1. Always wear your jewelry! It is a great conversation starter and will lead to effortless sales.

2. Have at least a few samples in your bag at all times.

3. Carry PostCard size Business Cards with a luscious photo, your website address and a discount coupon.

4. Cold Calls are not as bad as you think. Saunter into a boutique draped in gorgeous jewelry and you can usually get an appointment to show your line.

5. Aggressively pursue Free Press. Peggy Li has great tips for this on her
blog.

6. Team up with a clothing designer to do a casual Fashion Show in a friend’s garden. If you both invite all your contacts you can double your mailing list.

7. Team up with other craft artists to throw a Holiday Craft Sale party. Everyone needs to buy holiday gifts and it is always more fun to support your friends. If you make this an annual event, you can build a following.

8. Try selling at your local Farmer’s Market. The fees are low, the traffic is heavy and there isn’t much jewelry competition!

9. Offer to set up at Charity Events and donate a percentage of your sales to the cause. Donate a piece to the silent auction to generate interest.

10.  Consider selling on Consignment at your favorite boutique or gallery. Cash strapped store owners might be reluctant to take a chance on a new line. Consignment eliminates their risk. Once your jewelry has a track record, you can renegotiate.

Bonus Tip:  Ask your biggest fan to throw a Jewelry Party and give her a credit for 10% of anything you sell. Identify possible hosts in different cities and develop an annual circuit.

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