Jewelry Designer Blog

October 18, 2011

Silver Pendants and Silicon Valley

Silver Pendants and Silicon Valley might not appear to have much in common but as I sat listening to Sheryl Sandberg at the annual Professional Business Women’s Conference it was easy to relate to her story. Sandberg is Chief Operating Officer at Facebook, formerly of Google and a one time protege of Larry Summers at the World Bank. Sandberg is a powerful speaker with strong opinions. I particularly resonated with belief that it is important to bring your authentic self to work. Tony Hsieh of Zappos voices the same opinion in his book, Delivering Happiness. The desire to be authentic at work was one of the main reasons I built my own company so hearing Sandberg advocate this position from within a large corporation caught my attention.

Sheryl Sandberg of Facebook

Sandberg feels that women need to “lean in” to career opportunities. She notes that women often underestimate themselves or even feel like frauds. She thinks it is wiser for women to grab opportunities to advance as high as they can before they have children, rather than holding back and settling for less demanding positions. Whether or not you agree with her, she makes a powerful argument. While she does acknowledge that there is often a tradeoff between likeability and success for women her overall message is clear: Have Confidence!

You can read more about Sheryl Sandberg in The New Yorker
or watch her talk on TED.

September 8, 2011

Silver Pendants Deliver Inspiration

Filed under: Business, Nina's Bookshelf — Tags: , , nina @ 10:39 am

Silver Pendants and shoes are not so different. They are both coveted by women and highly addictive. That is why we chose Delivering Happiness by Zappos CEO Tony Hsieh to be the first book we read in our Nina Designs business book club. Most of the staff read the book and then went out to lunch to discuss our thoughts and how we could use Zappos ideas to improve Nina Designs. We were very impressed with their commitment to WOW customers with their service and the idea that every phone call is an opportunity to bond with customers. The concept that “your culture is your brand” also resonated and we liked their communication strategy, “Be real and use your best judgement”. We decided to formalize our Core Values so everyone could use them to guide decision making and evaluate performance.

Despite the similarities, the element of design is a key difference between our company and theirs. Zappos sells the same shoes everyone else sells while Nina Designs creates new designs that are unique to our company. Our silver pendants and jewelry parts also become part of larger creations, facilitating our customer’s own creative vision. That lead us to a key insight. While the goal at Zappos is to Deliver Happiness, at Nina Designs we strive to Deliver Inspiration.

What do you deliver?

Peep toes from Zappos

Peep toes from Nina Designs

August 28, 2011

Silver Pendants & Hiring Decisions – Both Hard Choices!

Filed under: Business, Nina's Bookshelf — Tags: , , nina @ 10:54 am

Choosing the right Silver Pendant can be difficult but not nearly as challenging as making a good hire. Whether you are looking for someone to help assemble jewelry or to organize your office there are a few guidelines that can help steer you toward a successful outcome. In the book Good to Great, Jim Collins offers some excellent advice:

Get the right people on the bus in the right seats.
- If you’re in doubt, don’t hire, keep looking.
- The moment you feel you have to tightly manage someone, you have made a hiring mistake.
- Whether someone is the right person has more to do with character traits and innate capabilities than with specific knowledge, background or skills.

I recently heard a presentation by Kerrie Halmi, who is often consulted by large companies to improve their hiring processes.   I think her advice is golden:

1. Cultural Fit
– Anyone who is a poor fit won’t last. Reference your company values, does the candidate share them? This does NOT mean, “Are they just like me?” You want variety, different types of people. (At Zappos they have a whole department dedicated to making sure that new hires are a good cultural fit).

2. References – Spend more time on this. There are ways to persuade people to talk even when they say they can’t comment. “Kristin gave you as a reference, can I talk to you for a few minutes about her?” Take the time to draw out the conversation and ask probing questions. “What would be the best way to manage Kristin?” Listen VERY carefully. “Oh, that’s interesting, tell me more.” Ask open ended questions. “Our culture is very focused on initiative, how do you think Kristin will fit in?”

3. Continuously Recruit – Never get to the point where you are desperate to hire. Always be on the look out for new talent. Stay in touch with anyone who might be a good fit.

Halmi pointed out that a bad hire will usually cost you 1-3  years in gross salary if you tally the time, energy and money spent to correct the situation. She strongly recommends taking your time and waiting until you find just the right person. This is the same advice I heard from Lulu Lemon CEO, Chip Wilson, who counsels, ” Interview someone at least three times to see who they REALLY are.” Most people put up a good front on the first interview but by the third character flaws start to show. Wilson made another good point, “If you hire one good person, they will bring three good people with them. If you hire one bad person, they will bring ten people with them.”

In our experience here at Nina Designs, we have learned to trust our instincts. Even a small twinge of uncertainty is usually a sign that a candidate is not a good cultural fit. It is tempting to compromise when you are stressed for time but don’t give in. You WILL find the right person for the job and with the right people on the bus, you can go anywhere!

The Proud Members of the Nina Designs Team

August 16, 2011

Blogging Adds a New Dimension to Your Silver Charms Jewelry

Filed under: Business — Tags: , juanita @ 11:04 am

Here at Nina Designs, we keep a blog to keep you up-to-date on the latest news concerning our silver charms and findings. It’s a great way for us to network and interact with you, our valued customers. We love to stay in touch, let you know what’s going on in the office and provide inspiration. While many of you have probably talked to some or maybe all of us on the phone, our blog is another way to give you a glimpse into the women behind Nina Designs; who we are, what inspires us, and our own jewelry testimonials.

We encourage you to blog as well. Reach out to your customers. It’s a wonderful way to promote your designs and gain interest in your company. And, it’s free. I know that whenever I purchase jewelry made of wonderful silver charms and hand-crafted chain, I like to be informed about the story behind the piece. Who made it? What was the inspiration behind the design? What is the company’s business motto? What’s their take on the silver market? I like to know who and what I’m supporting. I like to know where my jewelry comes from.

A blog can be very personal, but it can also build stronger business relationships. Whatever your approach may be, a well-rounded and insightful blog is bound to make your designs that much more special.

Give a new perspective on your silver charms through blogging. We live in a digital world. Embrace it.

August 2, 2011

Jewelry Designer Success Story: Peggy Li Creations

Peggy Li is a jewelry designer who graduated from UC Berkeley with a science degree. When you see her jewelry it’s pretty clear she was destined for a creative career. She is a Bay Area local and can be found selling her creations at the Burlingame Farmer’s Market most Sundays. Although she never imagined one day owning a jewelry business, she’s been running Peggy Li Creations for ten years now. Peggy started designing jewelry for herself and her friends. When people started asking where they bought their jewelry, she figured she was on to something. Her jewelry is light and whimsical, feminine and timeless, and, above all, easy to wear. Peggy Li’s jewelry has been featured in magazines like Lucky and Oprah, as well as on TV shows like “Buffy, the Vampire Slayer” and “Private Practice.”

She also blogs at Peggy Li: Musings of a Handmade Jewelry Designer, where she offers valuable posts on starting a jewelry business and lessons she has learned along the way. You can also find Peggy Li Creations on Facebook and Twitter as well. We tracked her down for a short interview. Here’s what she had to say:

What’s your favorite Nina Designs jewelry component?
My favorite is the simple hoop earring finding with a hammer finish. It is simple, elegant, but obviously handcrafted. It is the perfect beginning to beautiful designs. I believe this was the first Nina Designs item I purchased and I’ve been hooked ever since.

What are the biggest challenges you have faced as a jewelry designer?
I think the greatest challenge I’ve faced as a jewelry designer is to embrace the side of me that is entrepreneurial and creative and express it. When you run your own business, you have to live it 24/7 and I believe in trying to continue to grow, learn and understand my business. For a long time, I didn’t like talking about my jewelry design and my jewelry business — it wasn’t a “real” career to me, and yet my creative side kept me trying, pushing, and exploring where it could take me. My business has constantly rewarded me in return! It’s been a great ride and experience.

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June 30, 2011

Jewelry Design Success Story: Alison Kelley Designs

Filed under: Success Stories — Tags: , , juanita @ 10:00 am

This month we’d like you to meet Alison Kelley, a jewelry designer who grew up in a family of artists, woodworkers, and seamstresses. Her family roots are in Malta, a tiny island in the Mediterranean Sea that inspires her jewelry design. Alison started designing jewelry 17 years ago, but in the last few years, with the encouragement of her husband and three sons, she has turned her passion into a successful small business.

What is your favorite Nina Designs charm?
I love the sterling silver pineapple charm. It’s the first charm I ever bought from Nina Designs and still my favorite. It reminds me of my second honeymoon in Maui. I love pairing it with a white fresh water pearl and a champagne cubic zirconia.

Where do you find your inspiration?
Color is my biggest inspiration. I love to study how nature combines colors. This makes it easier for me to come up with inspiring color combinations for my upcoming jewelry designs. I used to watch a TV show on BBC America called “What Not to Wear,” hosted by Trinny and Suzanne, who offered advice on how to wear color and that’s always stayed with me whether I’m designing jewelry, decorating my home, or getting dressed.

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May 31, 2011

Jewelry Design Success Story: S.IN. Jewelry

Meet Dawn of S.IN. Industries

I consider myself lucky to work in a creative environment where women sketch silver charms, talented silversmiths bring them to life, and jewelry designers use them to make beautiful jewelry. Sometimes I even get an insider’s glimpse into the lives of jewelry designers when I meet them at tradeshows and talk to them over the phone. These little glimpses often fill me with inspiration and get me all pumped up to start a little side business of my own. Today I thought I’d share this inspiration with you by introducing Dawn Floen of S.IN. Jewelry.

Dawn is a successful jewelry designer living in Alberta, Canada. She is also a retired visual art teacher and a hobby photographer who enjoys finding and repurposing antiques from flea markets & yard sales. Her favorite holiday is scuba diving in Australia. And, her favorite bead buddy is her pomeranian, JJ, who loves to lounge on his pillow right next to her workbench. What’s really neat is how Dawn has integrated all her favorite activities into her daily life. Way to go Dawn! Thanks for sharing your story.

If you can remember, describe the first piece of jewelry you made. Do you still have it?
I started creating jewelry in 2006. It’s my friend’s fault. She was wearing a new beaded watch that I adored. I asked where she’d gotten it, and promptly went to the website. After seeing the prices, I decided I could make my own. After all, I was an art teacher. I can do this! So, I started where so many of us do. I went to Michael’s. I bought a few beads and supplies and made my first watch. It had teal ocean-coloured lampwork beads and pewter accent beads. And, yes, I still have it.

Before I knew it, I had a desk covered with hundreds of dollars of supplies. Then I started finding beads on ebay. Soon my husband pointed out that I had more than enough jewelry for one person and since I wasn’t going to stop creating any time soon, he suggested I start selling my creations. Soon after, Sunshine INdustries was born. I discovered Nina Designs a bit later when I graduated to precious metals and I’ve never looked back. I now have a large studio, an etsy shop, a website, a blog and enough supplies and tools to keep me going for years!

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April 4, 2011

Silver Prices are Soaring Again

Filed under: Business — Tags: , , nina @ 11:17 am

Rising Silver Prices

As many of you are aware, the cost of silver in the market has continued to soar. It is currently 35% higher than it was when we last increased our prices in January. We have postponed our price increase in the hope that the market would calm but at this point we have to accept the new, higher prices. Our new prices will go into effect on Thursday, April 7th at 5pm. There is no flat across the board percent increase for this price adjustment. In anticipation of our new catalog, which will ship in a few weeks, we evaluated each style one by one to determine the lowest possible price we could set and still remain viable.

All orders placed before April 7th will be processed at the lower prices. However, effective immediately, all backorders and special orders will be at the new prices. Existing backorders will remain at lower prices.

Please note that orders will be processed and pulled as we normally do: orders with expedited shipping (UPS Overnight, 2-Day, and 3-Day) are pulled before UPS Ground and Priority Mail orders. UPS Ground and Priority Mail orders are processed in the order received. This is important to keep in mind because we may run out of stock on some items and backorders will be at the higher price.

We know what a toll these constant price increases are having on everyone’s ability to market affordable jewelry. I think we need to focus on marketing silver as a precious metal that is still much less expensive than gold. It will take the public time to adjust to this new positioning. In the meantime, we are developing bronze versions of our designs that will be priced significantly below silver. We expect to begin offering bronze styles by July.

Thank you for your patience and understanding. We appreciate your business!

January 19, 2011

Online Crafty Markets to Sell your Silver Charm Jewelry Designs (Part 2)

Filed under: Business — Tags: , , juanita @ 12:57 pm

Figuring out where to sell your silver charm jewelry online is no easy task. In Part One of this blog series I listed a bunch of online crafty markets as alternatives to Etsy. Today I started doing a little comparison. Of all the ones I listed I liked the look of Cargoh the best. The pictures are tasteful and well balanced, and because entry to their marketplace is juried, there is a nice balance in the variety of jewelry offered for sale. And, unlike Etsy, there is not an overwhelming amount of jewelry for sale. For instance, Cargoh currently has 37 pages of jewelry for sale, compared to Etsy’s 1250 pages of jewelry. Would you rather be a big fish in a little pond or a little fish in a big pond? That seems to be the choice.

Here’s the funny thing though. While I was shopping on Cargoh, I randomly selected a few jewelry shops to see how they’re doing. Each of the 12 shops I sampled had no more than a few sales. Most had been opened just about 6 months to a year. Weird, I wonder what’s going on? Why aren’t they selling more? Does Cargoh not drive traffic to their site as well as Etsy? Not sure. Do the shop owners have other shops? Indeed, every one had Etsy shops that had a lot more sales. Whether that’s because these shop owners spend more time marketing their Etsy shop and keeping their Etsy shops current compared to their Cargoh shop, I’m not sure. But that’s what it looks like. Of their two shops, the Etsy shops are filled with lots more items, and their Facebook pages direct traffic to Etsy more often than to their Cargoh shops.

Where do you sell your jewelry?


Cost of selling on Cargoh: You pay a percentage of your sale price when your item sells. If you sign up before January 31, 2011, that percentage is only 3.5%. There is no listing fee.

Cost of selling on Etsy: You pay 3.5% of your sale price when your item sells, plus $0.20 for each item listed.

Where do you sell your jewelry?

January 10, 2011

Shopping for Silver Beads and Gemstones in Tucson

Filed under: On The Road — Tags: , , clara @ 12:05 pm

We are re-posting this blog entry because shopping for silver beads and gemstones in Tucson is a lot more enjoyable when you’re prepared. It truly is an experience like no other. The entire city literally turns into one big giant bead show. There are thousands of vendors, some even on the road side. It can be a bit overwhelming. This will be my 8th trip to Tucson and after years of learning the hard way, I have compiled some tips to make your trip more productive and fun.

  1. I highly recommend you check out my earlier blog post titled Bead Show Survival Guide. Make sure you pay special attention to tips # 1, 3, and 5. Having your documents in order, your feet cozy and your energy levels stable will definitely make your shopping days more pleasant.
  2. Plan for all kinds of weather in Tucson. It is usually chilly, but there often are days with full sun and days that are blustery and rainy. Pack an umbrella, a waterproof tote, and a raincoat.
  3. You will need good shoes. I cannot emphasize this enough. I have ruined at least 3 pairs over the years walking through muddy gravel to get from the parking lots to the main entrance of the shows. If your weatherproof shoes aren’t very comfy, bring an extra pair to change into once you get inside.

    We Love Dansko Shoes

    We Love Dansko Shoes

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