Advertising jewelry is expensive! Get the most for your money by following two simple photography guidelines. First, keep your ads clean and simple. Second, get in close! I spent over a decade running full page color ads with thousands of silver beads and gold vermeil beads carefully arranged to form gorgeous images of Buddhas and Dragons. People loved the ads and remembered our name, but one day I realized that most people who saw our ads had no idea what product we sold! Now we stay focused. Our photographs feature just a few of the thousands of silver pendants or silver jewelry findings in our line. What is your experience with jewelry ads?
Our Silver Charms have taken a sea faring turn in recent months. From seashell charms to mermaid charms, from starfish silver charms to octopus charms, we seem to be sinking deeper into the sea theme with every new creation. With so many ocean charms swimming through the office, I could not resist the urge to see how our lovely sea creatures would look in a natural habitat. On a recent trip to Point Lobos, I settled our silver charms into tide pools and snapped as many photos as I could. The hermit crabs didn’t seem to mind and the charms looked as if they had been living in the water all along. It is a good thing my patient husband likes to meditate because I couldn’t tear myself away until my pants got soaked by the incoming tide!