Here at Nina Designs it is a priority not only to offer you inspiring silver charms and excellent customer service, but also to support each other as a team and challenge ourselves personally. While we’ve been doing this for 25+ years, we’ve recently decided to draft a set of meaningful core values that will guide each of us through our everyday decisions. Nina’s been reading many books on this process, and we started a book club so we could all help. Here are some of our initial thoughts.
After reading our first book, “Delivering Happiness,” by Tony Hsieh, we were most impressed by Zappos’ deceptively simple yet very meaningful list of core values that express their unique work culture and traits they would hire and fire by. Anyone who knows Zappos would recognize them by reading this list. During our book club meeting we immediately recognized that Nina Designs is similar to Zappos in one very fundamental way – we are both mail order companies. But while Zappos delivers happiness through speedy shipping and incredible customer service, we deliver inspiration through unique designs and support for women artisans and entrepreneurs.
It’s been 8 weeks since that initial meeting, and after much deliberation, we’ve drafted our core values. Here they are:
Brainstorming Session
Creativity
Creativity drives our designs, our problem solving and our approach to life.
Excellence
We design and sell excellent products. We deliver outstanding customer service.
Respect
We respect each other, our customers, our suppliers, our community and our environment. We treat others as we wish to be treated ourselves.
Teamwork
We are an upbeat team with a family spirit. We build authentic, supportive relationships through honest communication.
Initiative
We are self-motivated and responsible. We take the initiative to improve our personal performance, our products, our company and our community.
Inspiration
We deliver inspiration through our unique designs, our support for women artisans and entrepreneurs, and our progressive business model.
What do you think? Would you recognize us by this list?
