Coming up with the perfect jewelry display can be an overwhelming task. Here are a few tips from my own experience to help you get started:
Begin with a clear vision of your jewelry identity: Who are your customers? What is their age range? What is their style philosophy? Your jewelry display will probably be quite different if the answer was flashy earrings for 20-something fashionistas rather than customizable necklaces for moms or grandmothers.
Create categories: When I’m planning my jewelry display, I start by taking all my finished jewelry and breaking them up into groups. Displaying your jewelry in categories makes shopping easier for your customer. My categories are usually based on what the pieces were inspired by, but other good categories for jewelry display are colors (so your customer can gravitate to their favorite), style (simple or ornate), or common design elements (are you using Nina Designs’ versatile circle links or a print collection? Try grouping them together).
What makes you unique? I create jewelry that is inspired by biology. I took this unique aspect of my jewelry and began to incorporate Petri dishes and specimen tags in my photography and craft fair displays. Using a scientific element in my jewelry display helps make my vision and inspiration clear to my customers. So what makes your jewelry unique? Do you use Nina Designs’ beautiful Lotus Charms and Pendants to make yoga inspired jewelry? How will you evoke the philosophy of yoga in your jewelry display? Are the iconic symbols of the lotus flower and ohm symbol enough? Try using colors and props that set a scene, like soothing colors and natural materials like bamboo or cork, to capture the attention of your yoga-loving customers.
Stay consistent and true to your jewelry identity: Remember that when customers are shopping online or at a craft fair, your display should compel them to stop and take a closer look. The more your overall jewelry display conveys your vision and identity (and accurately reflects your jewelry), the easier it is for a shopper to become your customer. After all, your vision and style is what bonds you and your customer.
Check back soon, as more of us will be sharing our jewelry display tips. What steps have helped you develop a strong jewelry display?
Emily's Specimen Tags
Emily's Petri Dish Displays