Dear Nina Designs Partners,
Due to soaring costs, we are implementing a 69% price increase on all sterling silver items effective January 30th. A handful of bronze items will also have an increase.
Orders Placed by 12pm Noon PST January 30th will receive current pricing
Please note that orders must be from existing stock only. We cannot accept backorders at current pricing, and all orders are subject to availability.
The Reality We're Facing Together
In 2025, we raised silver prices by 50%, a significant adjustment that we know was difficult for all of you. During that same period, silver market prices tripled and continue to climb into 2026. Read more about Silver Prices.
We have been absorbing the difference between our price adjustments and our actual increased costs for as long as possible. We have reached the point where we must make this adjustment to remain a viable business and continue serving you with the quality and integrity you expect from Nina Designs.
This 69% adjustment brings our pricing closer to market reality while we continue to absorb a portion of the increase through reduced margins. We know this price increase is dramatic and that some people will be priced out of the silver market. We can’t control what’s happening in the silver market, but we are developing alternatives.
We are working diligently to bring a silver plated line to market. This development is specifically for customers and retailers who love silver's aesthetic but need more accessible price points. We will keep you updated as this exciting new option progresses.
In the meantime, bronze offers a beautiful alternative. With its rich warm tones, substantial weight, and quality feel, bronze provides price points that work for everyday gifts and casual purchases while maintaining the same Nina Designs craftsmanship and design excellence you have come to expect.
Going Forward
Silver has reclaimed its place as a truly precious metal, its historical status now recognized in the global economy. The market has fundamentally revalued it, and that shift is unlikely to reverse.
This transformation changes how we all need to position silver jewelry. We will include display cards in upcoming deliveries with information about the historical legacy of silver as a token imbued with beauty, meaning and inherent value. These cards are designed to help your customers understand what makes silver special and why it deserves its place among precious materials. Read our tips for marketing Silver Jewelry.
Our Commitment Remains Unchanged
Despite these profound market challenges, certain principles remain steadfast. Quality is non-negotiable. We will continue to be transparent about costs and market conditions. We are innovating with solutions like a silver plated line to give you options at multiple price points. And we remain deeply committed to your success as our partners.
If you have questions or want to discuss how to navigate this transition with your customers, please reach out. We truly are in this together.
With gratitude,
The Nina Designs Team