Letter Charms for Jewelry - Which Letters Should I Buy? 


Many of our customers would like to offer silver letter charms, but which letters?  How many Zeldas are there, or Quincys?  Is “J” the top selling initial charm?  Does anyone every order the “X”?  Here are some guidelines to achieve a optimal assortment of letter charms.

The most popular initial charms, according to sales:    A, C, J, K, L, M, S

And, second most popular initial charms include:   B, D, E, G, H, N, R, T

The remaining letter charms are ordered less frequently, with X being the least popular – no offense, Xavier!  To effectively carry the letter charms, we’d suggest ordering twice as many of the most popular letters as the other letters.


Shop our A4 Letter Charms here


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